If your team is considering requesting sponsorship from a local business, a sponsorship letter is a good way to explain your cause while also proposing how this partnership will benefit both parties.
It can be difficult for nonprofits to come up with new fundraising ideas, especially if you’ve been in the nonprofit world for a while. Walk-a-thons and fundraising galas are great options, but some organizations may be looking to switch it up. That’s where sponsorships come in.
Sponsorships allow you to build relationships with people in your community and receive their support in return. While it can be nerve-wracking to ask for sponsorship, these letter templates will simplify your asks and empower you to raise more for your cause.
A sponsorship is a mutually beneficial partnership where one entity receives financial support while the sponsor organization earns the opportunity to earn some sort of incentive or recognition.
For instance, a nonprofit organization can request sponsorship from a corporation for an upcoming fundraising event. The corporation will agree to help fund the event in exchange for favorable publicity as well as a positive association with a charitable organization.
Sponsorship proposals can provide a huge chunk of the funds for fundraising events like walks, runs, galas, and more. But you don’t have to be a nonprofit charity to request one. Many sports teams, schools, and other organizations also depend on sponsorships to help them reach their goal!
Regardless of what your organization is, your sponsorship letters should always include a description of your cause, the budget for your project or event, and some sort of incentive. It’s helpful to offer your proposals early in the planning process and to be very direct in them, so that sponsors know immediately what you need and how their support will help.
Remember to outline exactly why this partnership will benefit the sponsoring party as well. If you’re requesting sponsorship from individuals, try to reach them emotionally and let them know how their contribution will truly make an impact.
Whether you help run a nonprofit and need funds to launch an event, or you coach a sports team and want new uniforms for your kids, or you’re the principal of a school and are planning a big dance, sponsorships can provide a steady source of revenue—as long as you meet your end of the partnership as well.
These templates provide guidance if you’re feeling lost as to where to start, or just want to make sure you’ve included all the pertinent information. We have templates for any type of sponsorship letter you might need to write, no matter what type of organization you’re involved with.
Sponsorship letters are letters nonprofits send to people or companies to request their sponsorship. While you may send a general sponsorship ask, many nonprofits seek sponsorship for specific events, programs, or initiatives.
For example, sponsorship proposals can provide a huge chunk of the funds for fundraising events like walks, runs, galas, and more. However, you don’t have to be a nonprofit charity to request one. Many sports teams, schools, and other organizations also depend on sponsorships to help them reach their goals!
Regardless of what type of organization you’re a part of, your sponsorship letters should always include:
It’s helpful to offer your proposals early in the planning process and to be very direct in them so that sponsors know immediately what you need and how their support will help.
Whether you help run a nonprofit and need funds to launch an event, or you coach a sports team and want new uniforms for your kids, or you’re the principal of a school and are planning a big dance, sponsorships can provide a steady source of revenue—as long as you meet your end of the partnership as well.
These templates provide guidance if you’re feeling lost as to where to start or just want to make sure you’ve included all the pertinent information. We have templates for any type of sponsorship letter you might need to write, no matter what type of organization you’re involved with.
Nonprofit Sponsorship Letter
International Nonprofit Sponsorship Letter
Small Nonprofit Sponsorship Letter
Sponsorship Letter for Charity Event
Church Sponsorship Letter
Sponsorship Letter for Event
Sponsorship Letter for K-12 Schools
Sponsorship Letters for Colleges and Universities
Sponsorship Letters for Sports Team
Sponsorship Letters for Animal Shelters
Sponsorship Letters for Museums
Sponsorship Letters for Theatres
Corporate Sponsorship Letter
Thank You Letter to Sponsors for Donations
Thank You Letter to Sponsors for Volunteer Grants
Event Sponsorship Thank You Letter
Subject: [nonprofit’s name] need your help!
Dear [sponsor’s name],
We at [nonprofit’s name] work hard each year to provide [positive impact of nonprofit] and improve the lives of [relate this to your nonprofit’s mission].
Currently, we are working hard to raise [fundraising goal] in order to [specific nonprofit goal, for example: host this next event, bring food to this many homeless people]. That’s why we are currently looking for sponsors to help us reach our goal.
Would you be willing to help us by sponsoring our project with [a specific donation amount or a percentage of the total expenses]? We can offer you [incentive, for example: recognition in our project’s printed materials and signage].
Your generosity means the world to us. The support from our sponsors helped us host our most successful event yet, [past event and description], where we [achievement of event, for example: a record-breaking amount of money] for our mission. If we raise that same amount this year, we can accomplish [physical impact of nonprofit mission]. Imagine what we can do with your help!
We would love to discuss a relationship for the future, so please contact us if you’d like to get involved or have any questions about our organization.
Thank you so much!
[nonprofit’s name]
[phone number]
[email]
When nonprofits ask for sponsorships, it’s important that the rules and specifications for the sponsorship are clearly laid out so the other parties understand exactly what they’re asking for. Clearly state how exactly a sponsorship with your nonprofit will impact your mission. Give concrete examples of how past sponsorships have generated considerable amounts of support for your projects or events.
Make sure to also include a compelling incentive and reason for prospective sponsors to commit to you. State out exactly how your nonprofit will help grow their brand, and they’ll be sure to want to sponsor you.
Subject: [nonprofit’s name] needs your help from overseas!
Dear [sponsor’s name],
My name is [name] and I work with [nonprofit’s name] in [international location]. Though you may not have heard of our organization, we have over [amount of staff] and raise [yearly fundraising revenue in dollars] each year to help bring awareness to and support [nonprofit mission].
Currently, we are working hard to [nonprofit goal or upcoming project] and are in the process of raising money to support it. If we raise [fundraising goal], we will be able to provide [physical impact coming from donations]. So far, we are [amount of money] away from our goal and hope to reach it with the help of people like you.
Even though you are far away, we know that you can make a difference if you decide to sponsor our organization. With [specific amount], you can help [nonprofit’s name] continue to [specific action nonprofit does].
To thank you for your generous contribution and support, [nonprofit’s name] would like to offer you [incentive] in exchange for your sponsorship.
We would love to discuss a relationship for the future, so please contact us if you’d like to get involved or have any questions about our organization.
Thank you,
[nonprofit’s name]
[phone number]
[email]
If you help run an international nonprofit and you’re looking for sponsorships from supporters abroad, you need to clearly explain what your nonprofit is and the goals your team is working for. Because your organization is based in a different country, your mission may not be as well known. Make sure to emphasize the good your organization is doing with specific examples to show potential sponsors.
Give them a reason to sponsor your nonprofit instead of a similar one where they live— mention what makes your organization different from others or provide incentives that’ll attract sponsors to you.
Subject: Are you interested in helping out [nonprofit mission]?
Dear [sponsor’s name],
We are [nonprofit’s name] and we work hard every year to help fight [nonprofit cause example] and provide resources for [nonprofit cause example]. This cause is so important to us, and the strides we have made so far wouldn’t have been possible without supporters in our community like you.
This year, we are asking for sponsors to help our team in making even more of a difference. Would you be willing to help our project with [a specific donation amount or a percentage of the total expenses]? We can offer you [incentive, for example: branding on promotional material or in our online communications and speeches at an event].
Your support of [specific dollar amount] may not seem like a lot, but it would directly enable us to [project, event, or goal], with the ultimate impact of [impact of your mission].
This year we need to raise [fundraising goal] in order for our team to launch [new campaign, initiative, or fundraising event]. As a thank you for your support, we at [nonprofit’s name] would like to offer you [incentive]. Can we count on you?
Please contact us at [email/phone number] if you’d like to discuss our project or mission.
Thank you,
[nonprofit’s name]
[phone number]
[email]
Since you are a smaller nonprofit, not many individuals or businesses might be seeking out your organization to sponsor. Make sure to emphasize who your nonprofit is and reiterate the cause you are trying to help. Providing specific details about how your team works and what you do with the funds you receive will inform possible sponsors of how their money will be spent. Make them feel like they know your nonprofit just from the details you included in your letter.
Being associated with your mission and getting attention from your community of supporters might not be quite enough to generate large sponsorships if your organization is on the smaller side. Think of a clever and genuine incentive or consider hosting an exclusive event for your sponsors!
Subject: Help us with [organization’s mission] with this year’s [event name]
Dear [sponsor’s name],
My name is [name] and I am the [position] for [organization]. Each year, [organization’s name] team works extremely hard to bring awareness and raise money for [cause]. This [month], we’re excited to host a very exciting event: [event name].
This is our most important annual event, with last year’s event raising [amount of money] in total. This year, we want to go even further and host our most impactful event yet!
[organization’s name] has been hosting this event for over [time period] and last year we had [amount of people] attend. This year, we’re expecting an even bigger crowd, so we have to consider a number of increased expenses. A successful event will ensure that we [specific examples of how this charity event will actually help and impact the cause].
Please consider sponsoring our event. A gift of [dollar amount] will make a huge difference in our ability to plan and execute this event.
We’d also like to offer you something in return for your generosity. [organization’s name] will [incentive, for example: give free tickets, give discounts on future events, offer invitations to a gala that will recognize sponsors].
If you’d like to support our event or discuss our plans, please contact me at [email/phone number].
Thank you,
[name]
[phone number]
[email]
This sponsorship letter gets straight to the point and explains your organization and what kind of charity event you’re hosting. When you’re asking others to sponsor an event, don’t waste any time with irrelevant information. Describe your event very specifically so that your prospective sponsor is able to immediately gauge whether they’re interested.
It helps to choose a sponsor whose goals or values also line up with yours. Lastly, listing out the various incentives you offer will end the sponsorship request on a positive note. This way they know that their generosity doesn’t go unnoticed. It is always smart to offer free admission to your event if they do decide to sponsor you, after all, they did help your team launch it!
Subject: Keep our congregation empowered!
Dear [sponsor’s name],
My name is [name] and I am a [member/leader/pastor] of [church’s name]. I am writing to let you know that we are working on a new project and hope to complete it by [date]. [Describe the project, for example: a new youth program or an event hosted by the church]
Our church has been working to accomplish [project’s goals] with this new project and hope to bring [potential benefits] to our community. However, to reach our goal and have [project] come to life, we need to call on the help of supporters like you.
Would you consider sponsoring our church and help us work towards our mission? A sponsorship of [specific donation amount] can help bring us so much closer to achieving our goals. Together, we’re sure to [project’s major goal].
If you cannot help us financially, please consider becoming a sponsor by providing in-kind support like [resources, for example: food, clothing].
If you’d like to support our project, please feel free to contact us at [phone/email]. If you want to stop by as well, we would love to talk in person. Visit us at [address].
Thanks again for supporting our mission,
[name]
[phone number]
[email]
If you are a church, a sponsorship from a local business or generous individual can help provide a source of funding for programs and other church events. This sponsorship letter works well at explaining what specifically your church is looking for and how a sponsorship can help. Make sure to have a specific project or event which you are collecting funds for so that sponsors know where their money is going.
Since you’re a church, not everyone might be able to make monetary contributions, but they may still want to be a sponsor. Give them an option to help in other ways, like donating supplies.
Cause-based organizations like nonprofits or even churches know how vital sponsorships can be in helping fund their mission or a specific event. Whether you’re asking corporations to sponsor your nonprofit all year round for a more consistent source of support or you’re seeking sponsorship for a specific fundraising event, don’t be afraid to make that ask. It could be the beginning of a mutually beneficial partnership!
However, be mindful of the rules and guidelines behind corporate sponsorship programs. They usually have an application process, and depending on how large the corporation is, it can be quite competitive. If you want a sponsorship for a specific event, make sure to submit your application with enough time for the corporation to properly review it.
Subject: [event name] coming soon… with your help!
Dear [sponsor’s name],
My name is [name] and I work with [organization’s name]. As you might know, our team here works hard each [time span] to bring [event name] to supporters and community members like you.
Last [time span], we had [number of attendees] guests come to our [event], where we offered [a special part of your last event, for example: if you are a music festival mention your headliner].
This time, we’re making [event name] more special than ever. We’re expecting over [amount of people] to attend, and we’re so excited to have [a special part of your event this year, be specific and explain why it is so cool].
But events like this can be expensive, and to make sure our operations run smoothly and our guests receive the best experience possible, we need your help. With venue rental, catering, permits, licensing, parking, and more, a sponsorship from your organization will bring us closer to having the perfect event.
If you choose to sponsor our event, we can offer you perks like packages of free tickets, event t-shirts, and VIP access in exchange for your contribution. Depending on your specific donation amount, we can offer you different levels of perks.
Please contact us at [email/phone number] to discuss our event or if you’d like to learn more about our available sponsorship packages.
Thank you,
[name]
[phone number]
[email]
When you’re writing to others about sponsoring your event, make sure you clearly describe what your event is and how it is unique. Emphasize the different things that happen at your event and what you will be offering this year. You need to get people excited, because if people are excited, they’re going to want to see your event come to life, no matter what.
Make sure you let them know exactly what their sponsorship is paying for. They will appreciate your transparency and feel better knowing exactly what kind of impact they’re making. What this letter does really well is emphasize the incentives sponsors could receive. After you get them excited for your event, bring up what you can give in exchange, like discounted tickets or free admission!
Subject: The students of [school’s name] are counting on you!
Dear [sponsor’s name],
My name is [name] and I work at [school’s name] as [job position]. Our staff works hard each year to make sure our students are provided with opportunities which help them develop important skills like communication, teamwork, patience, and dedication.
This year we’re establishing a new program that [program details and what it will provide for the students]. In the past, programs like this have [benefits and impact].
But we need your help. It costs [total budget amount to run this program, and we can’t raise this money alone. With your sponsorship of [donation amount], we will be able to provide [impact of donation, for example: school supplies, snacks, uniforms etc.] to our kids.
Our school frequently relies on the generosity of community supporters just like you. If you decide to donate, we’d like to offer you a [incentive] as a thank you for helping our kids.
Please contact us at [email/phone number] if you have any questions or would like to arrange a sponsorship with our school.
Thank you,
[name]
[phone number]
[email]
If you’re a school, you are probably sending your sponsorship local businesses who are familiar with your school or maybe even have kids who go to your school Try to emphasize how this specific program is benefitting the kids and give clear examples. People don’t want to donate when they don’t know exactly where their money is going!
Suggest a specific amount of money so they don’t feel pressured to give too much and that they know specifically what program they’re funding.
Subject: Help sponsor our future leaders and the class of [year]!
Dear [sponsor’s name],
My name is [name] and I work for the [department] department at [university’s name]. We work hard each year to make sure that our students are receiving the highest-quality learning experiences in an unforgettable environment.
This year, we’re [project, for example: developing a new program, building a new building, improving food quality, making new study spaces etc.] that we know is going to bring our students [positive impact, for example: amazing experiences, better quality of life, the materials to succeed, etc.].
This has historically caused recurring issues for our university, as students [provide additional context on the purpose of your project]. Addressing it this year will allow our college to focus on growing and our students to focus on learning.
The cost for this [program] is hefty, and that is why we’re asking for your help. As a business [reason why this sponsor is best, for example: is local and witnessed class after class graduate] you know how much of a difference our students can make at [university name] with the right tools and resources. [With a structured sponsorship from your organization, we will be extremely grateful for the opportunity to accomplish our project’s goals and lay stronger foundations for our school’s growth.
If you’d like to donate or discuss our project, please contact me at [email/phone number]. I’d be happy to talk through this partnership with you and to discuss the special perks and incentives our university can offer in exchange for your support.
Thank you,
[name]
[phone number]
[email]
This letter goes straight to the point and describes why the university is looking for sponsorship. It is important to be clear and transparent about this, as it is letting sponsors know exactly what they are helping the school with.
Try to emotionally appeal to your potential sponsors, and let them know why their business is best for your college. Whether it’s because they’re a local business and serve a lot of your students or the owners are alumni of your school themselves, remind them why they’re business is the best to sponsor you.
Subject: Help us reach our winning goal and take home the trophy!
Dear [sponsor’s name],
My name is [name] and I’m the [position] of [name of team/club].
[Talk about your team/club/group and its members. For instance, if you’re the head of a little league soccer team, you should mention that your team is for girls under 15 years old. Don’t forget to mention your accomplishments!]
Each year, there are many expenses that come with running our team. From [expenses, for example: uniforms, travel fees, food] to [expenses], our players are calling out to you for help.
Would you be willing to sponsor [name of sports team] so that we can cover the costs of [expenses: new uniforms, equipment, travel fees]? With a one-time sponsorship of [donation amount], we can provide [physical impact, for example: buy safer helmets] for the whole season and beyond.
To thank you, we’d like to offer you [incentive] and proudly feature your business’s logo on our uniforms. Spread awareness of [donor’s business] while also helping this incredible group of kids follow their dreams!
Contact us at [email/phone number] if you have any questions about our team or how you can get involved. We’d love to start this conversation with you.
Thank you,
[name]
[photo of the team]
When you’re asking for a sponsorship for your sports team, make sure to emphasize the incentives. Usually local businesses or corporations will sponsor a team just so their name appears on their jerseys. Having that type of publicity will spread the word of their business while also making them look like a helpful community member.
Remember to outline exactly what you need help paying for so that you can work out a fair deal. Let them know who you and your team are. You never know, if your team is sponsored by a restaurant you could be eating there every week! Also, it doesn’t hurt to include a photo of your team. It’ll humanize your sponsorship request, and who can say no to a group of cute kids?
Subject: Save the furry friends of [animal shelter]!
Dear [sponsor’s name],
Here at [animal shelter’s name] we work hard to find homes, provide shelter, and care for [pets] in our community. Every year we try to give [amount of pets] animals new families and homes, but that is still not enough. That’s why we are asking for your help.
Last year, with the help of our sponsor, we were able to [positive impact on animals because of sponsors, for example: invest in new facilities, stock up on food, etc.]. This year, we want to do even more.
With your sponsorship, [animal shelter’s name] can make sure more animals are loved this year. With a consistent source of support from your business, we can make sure no dog or cat gets left behind. If you decide to begin this partnership, [animal shelter’s name] can provide [incentive].
Learn more about our shelter and animals at [url]. If you have any questions, or want to visit, please don’t hesitate to contact us! Our phone number is [phone number] and we are at [address]. Let’s begin the conversation.
Thank you!
[animal shelter’s name]
[picture of animals]
If you help run an animal shelter, you know that every donation is making a huge impact for the animals. It’s hard to keep track of so many lives and make sure that each one is able to find a loving home. That’s why you need to emphasize that in your sponsorship letter.
Let people know that their sponsorship is helping so many animals by explaining the concrete impact that sponsorships had on your mission last year. Clearly state what exactly that sponsorship did for your animal shelter. Also, it doesn’t hurt to include a photo of your animals!
Subject: Help us bring [exhibit name] to life at [museum’s name]!
Dear [sponsor’s name],
My name is [name] and I am the [position] of [museum’s name]. [Give a brief description of your museum, especially if it is not as well known.]
We at [museum’s name] work hard to bring beautiful exhibits like [past successful exhibit] to life and curate programs like [past museum program] for unique and memorable experiences.
We are planning a [program, event, exhibit] and are so excited to launch it. Last year, our programs brought in [amount of people], and we hope to pass those numbers this time around. We hope to bring [give a brief description of your program/event/exhibit and something special and unique about it] for our supporters and other [type of museum, art, science] lovers like you!
However, we need your help. There are many expenses that come with bringing [program/event/exhibit] to our patrons. With [name a number of expenses], we need [amount of money].
Would you consider helping to sponsor our [program/event/exhibit]? With your support of amount of [ amount], we’d be so much closer to our goal.
If you’d like to discuss our plans and sponsorship options, please contact me at [phone number]. If you decide to become a sponsor, [museum’s name] would like to offer you [incentive, for example: discounted tickets, a plaque, etc].
Thank you so much for any help you may be able to provide, we greatly appreciate it!
[museum’s name]
[phone number]
[email]
This letter does a great job at introducing your museum and what your position is. If your museum is not as well known as others, make sure to emphasize what makes your museum unique. Showcase why a sponsorship with your museum is important for you and valuable for them.
When you ask for the sponsorship, be very clear on which program or exhibit needs support. Explain to your potential sponsors how their support can do so much for your team by outlining clearly what your expenses are— whether it’s to support specific programming or more general operational expenses for setting up your new exhibit.
Subject: The show must go on! [theatre’s name] needs you.
Dear [sponsor’s name],
For the past [amount of years], [theatre’s name] has been producing shows and helping actors make their dreams come true. Just last year, we were able to put on [past show name], and it was a huge success. This year, we hope to do the same.
Our cast and crew have been working hard day and night to help bring [show name] to life! Get lost in the world of [details from the show] with our talented actors and actresses. We so desperately want to show you the product of our hard work, but we need your help. The costs are adding up, and with [expenses, for example: stage materials, costumes] adding up, it’s getting harder and harder.
Would you like to sponsor [theatre’s name] show? With your support and donation amount of [dollar amount], we’d be able to [what that money would do for your show, for example: help the actors get their costumes, help your stage crew get better lights]. If you choose to support this production, [theatre’s name] would love to offer you [incentive, for example: free tickets and special acknowledgement in the show’s printed programs].
If you’re interested in arranging a sponsorship, or if you’d like to help out in other ways, please don’t hesitate to reach out to us. You can contact [specific point of contact] at [email address] to get started.
Thank you, and we hope to talk to you soon!
[theatre’s name]
[phone number]
[email]
If you help manage a theatre, you know that often donations and sponsorships end up being the bulk of your revenue. It’s not enough to depend on ticket and concession stand sales, especially when your organization is based on the arts. Asking for a sponsorship is a great way to garner a wave of continued support. This can provide sustainable support, relieving some of your season-to-season fundraising pressures.
Clearly state what this sponsorship will do for the production, whether it’s to provide costumes or help with building the set. Let your donors feel like they’re genuinely involved— they are helping you a lot! Make sure your show sounds fantastical enough that people are inspired to become sponsors. It helps to target individuals who are known supporters of the arts as well.
When corporations donate to nonprofits within their communities, they can build stronger connections while also improving their brand’s public image. They do this through the broader concept of corporate philanthropy.
These days, businesses know that being philanthropically minded benefits the community around them and attracts talented, socially conscious employees. In fact, 93% of employees want their companies to lead with purpose, proving they’re looking for employers that make a positive impact.
Employers who show that they also care about what’s going on around them through matching gift programs, volunteer grants, or structured sponsorships have a better chance of attracting young, fresh-minded workers!
Through corporate sponsorships, businesses offer their financial support in exchange for public recognition and association with the sponsored organization. While corporate sponsorships are often financial, some companies may choose to show their support through in-kind or media sponsorships.
Sponsorship recognition might involve the nonprofit thanking the corporate sponsor on social media, displaying a sponsor’s logo on different parts of the organization’s website, or featuring the sponsor’s branding on printed materials at a fundraising event.
To find corporate sponsors that will work with your nonprofit, try the following:
Once your nonprofit’s team finds a potential corporate sponsor, send a corporate sponsorship letter asking for the company’s support.
Subject: [nonprofit’s name] needs a hero like [name of business].
Dear [sponsor’s name],
My name is [name], and I am the [position] of [nonprofit’s name].
[Short description of nonprofit, especially if you are not well known.] We work hard to raise money and help bring awareness to [cause]. As a leader at [company], you understand the pressing need for [solutions to the challenges in your community].
In an effort to solve some of these challenges, we’re organizing [event, project, or campaign] to raise funds. Our last similar initiative raised a total of [amount of money] and helped [physical impact of last campaign]. We are so proud of what we’ve already achieved, but we want to make this one even better. With the costs of [various costs], we need the support of generous businesses like you to get our project off the ground
I’m writing to ask you to sponsor [part of your event that needs sponsorship]. With [dollar amount], we’ll be able to [insert goal or achievement]. As a thank you, [nonprofit’s name] would also like to offer [incentive] and publically announce your partnership with our charitable organization.
To discuss our project and how you can get involved, please give us a call at [phone number].
I hope to hear from you soon. Thank you in advance for your generosity.
Sincerely,
[name]
[phone number]
[email]
When you’re asking a corporation for a sponsorship, it’s important to emphasize how the partnership will benefit both parties.
As you can see in this letter, you start out by introducing yourself and your nonprofit. Use that space to talk about the positive impact of your nonprofit and how you are doing a lot of good in the world and your community.
Next, it’s important to remind the corporation that they also want to do good. Corporate philanthropy is a huge part of conducting business today because companies want to demonstrate that they’re socially conscious. Don’t forget to include some sort of incentive, whether that is an official partnership between your nonprofit and the corporation or something else. Associating their name with a nonprofit’s is a very attractive part of the deal, so make sure this is mentioned.
Subject: [organization’s name] wants to thank our favorite sponsor!
Dear [sponsor’s name],
We at [organization’s name] cannot thank you enough for your recent donation of [donation amount] and your choice to begin this partnership with us. Without supporters like you, our [event, fundraiser, production, program, etc] wouldn’t be able to flourish.
We’re so excited to get started! With your sponsorship, we have already started to [initial use of money], and it’s only just the beginning. We hope to launch our [event, fundraiser, production, program, etc] on [date, time frame], and thanks to you it seems like we’re on track. We hope to see you there so you can see what you helped bring to life!
As we mentioned before, we’d like to offer you [incentive] to really show our true appreciation. To accept it, please [come to our offices, go to this website, call this number]. We just want you to know how much your sponsorship means to [organization’s name]. Supporters like you help us in ways you can’t even imagine.
If you have any questions about your sponsorship, or want to make some changes, please don’t hesitate to contact us at [email/phone number/website].
Thank you and see you soon,
[organization’s name]
When you’re asking another organization or individual to sponsor your event, you have to know that they’re going out of their way to help your team out. It’s important that you thank your sponsors after that initial donation is made in order to start the conversation between sponsor and sponsee. This relationship should be positive and engaging, so make sure to start off on the right foot.
Remind your sponsors exactly why their donation helped your cause with some physical examples of progress so far. Updating your sponsors on the status of your organization’s event is a great way to continue this relationship, as well.
Don’t forget to provide information on how they can receive the incentive that you originally offered. You don’t want them to think your organization gives out empty promises!
Subject: [organization’s name] wants to thank you and [supporter name] for your generous gift!
Dear [sponsor’s name],
At [organization’s name], our volunteers make our operations possible, and we want to thank you for supporting our volunteer program (and volunteers!) with your generous gift. [Employee name] has worked hard putting in the hours to support our mission, and we know they’re just as grateful as we are for your support!
Your donation is being put to good use powering our volunteer efforts, including [description of mission-oriented volunteer programs]. Every day, volunteers like [employee name] lend their time to these programs, and it’s all possible thanks to your generous gift.
We thank you again for this gift and hope this is the start of a lasting relationship between [company name] and [nonprofit name] that will continue to promote social good in our shared community. We love working with [employee name] and know they are proud to represent your business.
If you have any questions about our volunteer program or your gift, please don’t hesitate to contact us at [email/phone number/website].
Thank you again!
[organization’s name]
You don’t need to thank companies that provide volunteer grants and matching gifts, but doing so can help your company get noticed. For example, if multiple employees from a company volunteer at your nonprofit, reaching out to the company’s leadership to say thanks is a great way to introduce your organization! This helps get your foot in the door and might lead to future sponsorship opportunities.
Additionally, be aware that many companies don’t always highlight their philanthropy programs to employees very well, leaving it up to nonprofits to use tools like volunteer databases to educate their supporters about volunteer grant opportunities. A thank you letter is your chance to emphasize how important these programs are and encourage businesses to be more vocal about them to employees and customers alike! Of course, focus on the company’s potential impact rather than pointing out their lack of communication.
To claim volunteer grants and send these letters to the right businesses, consider investing in a volunteer grant database. This platform can help your volunteers research if they’re eligible for a volunteer grant and provide them with the next steps they need to take to apply for one. Plus, your nonprofit will be informed every step of the way so you can get your thank-you letter ready to send to their employer. Also, remember to thank your volunteer for submitting a volunteer grant request, too!
Subject: We couldn’t have done it without you.
Dear [sponsor’s name],
Did you hear the news? Our last [event, fundraiser, production, program, etc] was a huge success, and we’d like to take the time and properly thank you. Your sponsorship not only gave the financial support [organization’s name] needed to see our idea come to life, but your unwavering support gave us the motivation to keep going.
With your help, our [event, fundraiser, production, program, etc] was able to [physical accomplishment]. It’s amazing what can happen when we all start to work together. We hope you are enjoying [incentive that you previously offered], and let us know if there are any concerns.
Thank you again for everything. Visit our website, [URL], to learn about future events and more ways for you to get involved. You can also email us at [email] or even give us a call at [phone number]. You’re now a part of our [organization’s name] family, so don’t be shy!
Best wishes and hope to see you soon,
[organization’s name]
This letter goes straight to the point and lets your sponsors know that your event was a success! This is extremely important as it lets them know that their donations made a significant difference in how the event turned out. Let them know what exactly went well, whether you surpassed your fundraising goal or had an unprecedented large amount of people show up.
Along with a clear description of your outcome, feel free to thank them as much as possible without being overbearing. What this letter does well is truly let your sponsors know just how much you appreciate them.
As you’re wrapping up the letter, remind them that this doesn’t have to be the end to your relationship. You should provide them with channels to further engage with your organization. They have already sponsored one event, so it’s likely that they’d enjoy being a volunteer or donate again for the next one.
FundraisingLetters.org is a project put together by Nexus Marketing and ECardWidget as a way to help individuals and organizations across the world effectively communicate with supporters. Feel free to use our fundraising letter templates for your organization.