While acquiring new supporters is important, there are many often overlooked benefits to forging long-term relationships with your existing donors. Retaining supporters requires a mix of appreciation strategies, strong communication practices, and a continued dedication to fulfilling your mission. While this can take quite a bit of effort, in exchange, your nonprofit will begin forming […]
How to Effectively Market Your Upcoming Fundraiser: 4 Tips Imagine your most perfectly-planned fundraiser. You’re all set with the most desirable auction items, the most engaging entertainment, or the catchiest campaign slogan. With all the details squared away, you can just sit back, relax, and watch the funding come flowing in, right? Not so fast. […]
When you Google the American Cancer Society (ACS), the second organic listing is for the nonprofit’s Facebook page. When you click on the first listing— American Cancer’s website— and navigate to opportunities to get involved, Facebook fundraisers are placed front-and-center. In fact, these fundraisers are listed as an opportunity to “make the most impact.” ACS […]
As a nonprofit organization, everything comes down to your fundraising efforts—whether you’ll be able to meet your program goals, put on a large event, pay for overhead costs, and most importantly, serve your mission. Sometimes it can be hard to admit this, but fundraising revenue alone isn’t always enough. So what if you could double […]
Direct mail is an integral part of any multichannel fundraising campaign. Your organization benefits from mail’s high visibility, response rates, and separation from online marketing clutter. There are a few best practices you can take to make the most out of your direct donation request letter efforts. Effective direct mail can be the turning point […]
Volunteers are extremely valuable partners for nonprofit organizations. They donate their time and expertise to help drive your mission forward, making them essential to your mission. When fully engaged, volunteers can become excellent advocates for your organization, spreading word to their friends, family, colleagues, and the rest of their personal networks. Because volunteers are so […]
Imagine you get a postcard in the mail from a nonprofit you’ve supported. It displays a photo of a smiling kid holding a backpack and reads, “Because of supporters like you, Maya can go to school with all of the supplies she needs.” You’re so inspired by the messaging that you decide to give to […]
Marketing is still a bad word in a lot of nonprofit circles. It’s easy to see why. Unfortunately, the whole field of marketing, especially for businesses, is stained with bad example after bad example. For those of us of a certain age, it can be summed up in a series of very popular 1980s Isuzu […]
Let’s be honest— we’re now multiple years past the original “pivot to virtual.” Gone are the days of taking an originally in-person event, grabbing the first online event software you can get your hands on, and slapping together a virtual experience simply to have something that guests can attend. Now, nonprofits are planning events to […]
Your nonprofit’s website is the hub of your organization’s online presence. This is where you host important information about your mission and programming, promote your fundraisers, post involvement opportunities, collect donations, and more. Clearly, your website is a critical tool for marketing your mission and connecting with your supporters, whether they’ve just heard of your […]
FundraisingLetters.org is a project put together by Nexus Marketing and ECardWidget as a way to help individuals and organizations across the world effectively communicate with supporters. Feel free to use our fundraising letter templates for your organization.