When it comes to auctions, the items your nonprofit procures can make or break your fundraising success. To maximize your event’s potential, your items need to be unique, high-value, and appealing to your specific supporter base. One effective way to showcase your nonprofit’s auction items is to design a catalog. By listing all of the […]
Capital campaigns can be absolutely critical to take your nonprofit’s work to the next level. These campaigns are concentrated fundraising efforts meant to raise a significant amount of money to advance your mission. Your nonprofit might decide to launch a capital campaign to construct a new building, create a new program, or purchase a necessary […]
As a nonprofit professional, much of your time is likely spent defining financial goals and brainstorming fundraising ideas to meet those needs. But accepting donations requires more than just setting up a donation portal. Just as you’d create plans for your personal budget, it’s important to evaluate your nonprofit’s income and decide how you’ll use […]
In the nonprofit world, expressing gratitude for your donors’ gifts is not only polite, but essential to your long-term success. Donor recognition is a critical piece of the donor retention puzzle that helps secure lasting support for your organization’s mission. After marketing your campaigns and events like a pro and driving results in your fundraisers, there’s still […]
Most of us love a good story. Whether we’re watching our favorite TV series, reading the latest best-seller, or listening to a friend relate a past experience, storytelling engages our emotions in a way that facts can’t do on their own. Stories also tend to stick with us—it’s estimated that stories are 22 times more […]
When your members joined your sorority or fraternity, they gained many brothers or sisters, both those currently involved and those who had graduated. Leveraging alumni giving is a powerful way to not only raise money for your chapter but also strengthen your community’s bonds across age groups and other demographics. Paying forward the aid your alumni received […]
As the fundraising field diversifies and evolves, new strategies and campaigns have taken center stage. Do-it-yourself style peer-to-peer fundraising is the perfect example. DIY fundraising, whether it takes the form of a one-time campaign or evergreen fundraising opportunities that are always available for supporters, has become a prominent strategy to get supporters to participate in […]
While acquiring new supporters is important, there are many often overlooked benefits to forging long-term relationships with your existing donors. Retaining supporters requires a mix of appreciation strategies, strong communication practices, and a continued dedication to fulfilling your mission. While this can take quite a bit of effort, in exchange, your nonprofit will begin forming […]
How to Effectively Market Your Upcoming Fundraiser: 4 Tips Imagine your most perfectly-planned fundraiser. You’re all set with the most desirable auction items, the most engaging entertainment, or the catchiest campaign slogan. With all the details squared away, you can just sit back, relax, and watch the funding come flowing in, right? Not so fast. […]
When you Google the American Cancer Society (ACS), the second organic listing is for the nonprofit’s Facebook page. When you click on the first listing— American Cancer’s website— and navigate to opportunities to get involved, Facebook fundraisers are placed front-and-center. In fact, these fundraisers are listed as an opportunity to “make the most impact.” ACS […]
FundraisingLetters.org is a project put together by Nexus Marketing and ECardWidget as a way to help individuals and organizations across the world effectively communicate with supporters. Feel free to use our fundraising letter templates for your organization.