Donor outreach can be expensive for nonprofits and higher education institutions. Consider the process of collecting ten gifts of $100 each versus one gift of $1,000. While you’ll end up with the same amount in the end, it ultimately takes more time, energy, and funds to successfully solicit smaller gifts from ten individual donors as […]
Most businesses and other organizations need the support of an outside party to be successful. For example, nonprofits need to steward donors to ensure their continued support. Businesses must create innovative products or offer services that their customers enjoy. And camps need to build their community and secure the interest and engagement of parents. There are a […]
Email is a powerful tool for nonprofits of all types and sizes. Whether you’re promoting a fundraising event, trying to boost traffic to your online donation page, or sharing information about your cause, email marketing is a great way to spread your message. There’s a tangible ROI for fundraising via email— according to Double the Donation, […]
If you’re a leader at a museum, you’ve likely spent a good deal of time thinking about how to create a sustainable funding model for your organization. When you consider your museum’s revenue streams, ticketing likely comes to mind first. However, museum revenue generation as a whole is much more complicated. Research shows that all […]
Picture this: you’re a frequent nonprofit supporter who found a new organization that aligns with your values and you want to donate. You visit its website, only to be met by a barrage of poorly organized information and landing page links crammed onto one page. You get frustrated trying to find what you’re looking for, […]
It’s crucial that sorority and fraternity chapters thank their alumni/ae for making their fundraising initiatives possible. Whether you’re thanking them for supporting your national philanthropy initiatives or volunteering in the community, acknowledging the major role alumni/ae play in the chapter’s ongoing success is important. Simply saying “thank you” is the first step in a detailed appreciation cadence. Other strategies […]
You’ve set a date and booked a golf facility—now it’s time to get people on the green! A well-crafted, personalized invitation is a great way to rally your donors, constituents, volunteers, and partners to attend. Personalizing your invitations is a great marketing tactic that not only garners the recipient’s attention but makes them feel valued. After […]
FundraisingLetters.org is a project put together by Nexus Marketing and ECardWidget as a way to help individuals and organizations across the world effectively communicate with supporters. Feel free to use our fundraising letter templates for your organization.